Ignite Their Imagination One Toy at a Time
Hand-picked, educational, and pure-fun toys delivered from the heart of Amsterdam to your playroom.
Hand-picked, educational, and pure-fun toys delivered from the heart of Amsterdam to your playroom.
Founded in Amsterdam, WonderWheel Toys began with a simple mission: to replace screen time with "dream time." We believe that play is the most serious work of childhood. Our team of "Toy Curators" travels the globe to find eco-friendly, durable, and inspiring toys that help children develop motor skills, empathy, and boundless creativity.
Tailored experiences for every young adventurer.
Not sure what to buy? Our experts find the perfect match based on age and interests.
Themed toy setups and activity corners for the ultimate birthday bash.
Fast, eco-friendly delivery across Amsterdam, right to your doorstep.
Monthly rotation of educational toys to keep the excitement fresh and waste low.
Breathe new life into beloved wooden toys with our specialist repair team.
Free weekend workshops for kids to test-drive STEM and creative toys.
Safety, quality, and joy are at the heart of everything we do.
Every toy is certified safe and free from harmful chemicals or BPA.
We prioritize sustainable wood and recycled materials for a greener future.
You won't find these "mass market" items elsewhere. We curate gems.
Toys designed to boost IQ, EQ, and fine motor skills at every stage.
We're parents ourselves! We only sell what we would give our own kids.
Need help with assembly or lost a piece? We are just a phone call away.
"WonderWheel has become our go-to for gifts. Their curated sets saved me so much time, and my son actually plays with these for hours!"
Sarah Janssens
Mother of two
"The local delivery is incredible. I ordered a last-minute birthday gift and it arrived wrapped and ready within 4 hours. Amsterdam's best!"
Mark de Vries
Teacher
"The subscription box is the highlight of our month. The toys are beautiful, wooden, and perfectly suited for our daughter's developmental age."
Elena Rodriguez
Designer
Premium quality at family-friendly prices.
We’d love to help you find the next favorite toy for your child. Visit us or drop a message!
Address
1e Constantijn Huygensstraat 80, 1054 BW Amsterdam, Netherlands
Phone
+31 20 6124704